Many small businesses do not have marketing managers, and in many cases, it is the company owner that drives marketing and sales efforts with the gut instinct to survive.
Many die a financially painful death. Dr. Stan Fine, The Business Doctor, has seen the need for a general-purpose, how-to marketing book for a long time.
This book provides answers to your marketing questions, starting with:
How do I do it?
And what do I do next?
About Dr. Stan Fine
During his 45 year career, Fine has become an authority on sales and marketing business development issues. His presentations have made him much in demand as a speaker and seminar leader. He has taught business development topics at numerous universities across the United States and has conducted over 500 sales and management seminars. Some of Dr. Fine’s credentials in corporate America are: Currently Dr. Fine serves as Senior Vice President and Chief Marketing Officer for Random App Inc. a Software As a Service Development company that provides business owners a suite of e-marketing tools from E-Newsletters to E-CRM. As Vice President of Marketing and Sales, spearheaded Connect America’s successful market expansion into the long-distance marketplace that delivered $2 million in incremental revenues in the 2 years after 5 years of decreasing revenues. As Director of Marketing, lead XETA Technologies growth, as part of an executive team, from $30 million and 80 employees to $100 million and 400 employees within a three years period. As Director of Business Development at Grant Thornton built a national consulting practice from inception to $500,000 per year consulting fees. As Director of Marketing of a division of General Dynamics spearheaded growth from a $30 million a year 500 employee organization to a $100 million a year 3000 employee organization. Some of his additional accomplishments are conducted management seminars nationwide at Universities for INC Magazine, TV Show Host Channel 10 STLTV “Dr. Stan The Business Doctor” Currently Dr. Fine co-hosts a radio talk show on WGNU 920 AM Radio in St. Louis, Missouri on Wednesdays at 12 Noon CST called “The How To Promote Your Business Show”.